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Press Release

Top 100 Wine Brands & Top 100 Individual Wines in USA Restaurants in 2007 Unveiled by Restaurant Wine Magazine

NAPA, Calif.—September 3, 2008—The wine landscape in USA restaurants clearly shifted in 2007, according to a report released today by Restaurant Wine magazine.

In two articles researched and written by Master of Wine and publisher, Ronn Wiegand, the Top 100 Wine Brands and Top 100 Individual Wines sold in USA restaurants in 2007 are listed, based on total 9-liter cases consumed across the entire spectrum of American restaurants licensed to serve wine, from casual to fine dining restaurants.

Changes Among the Top 100 Wine Brands

Although the on-premise market for wine grew in 2007, the share held by the Top 100 Wine Brands dipped slightly, to 41.5%, due to increased competition, Wiegand notes in this report.

The Top 100 Wine Brands come from only six countries: Australia, Chile, France, Germany, Italy, and the USA. Of these, only Australia lost market share in 2007, due primarily to supply problems.

Seven brands appear on the 2007 list that were not present on the 2006 list. They are: MacMurray Ranch (#48); Toasted Head (#79); Vino Casata (#82); Canyon Road (#84); Concannon (#85); Red Rock Winery (#87); Bogle (#92); Domaine Chandon (#95); and Gabbiano (96).

The minimum case sales in USA restaurants required to make the 2007 list rose to 110,000 cases, up from 105,000 cases for the 2006 list.

The five brands with the greatest sales volume increases on-premise from 2006 to 2007 were: Red Rock Winery (+243%); MacMurray Ranch (+110%); Smoking Loon (+81.8%); Canyon Road (+71.4%); and Barefoot Cellars (+66.7%)

Changes Among the Top 100 Individual Wines

In terms of varietal wines, the big winners in 2007 on-premise in terms of case sales among the Top 100 Individual Wines were Pinot Noir (+89%), Riesling (+45%), and Pinot Grigio (+22.5%).

Chardonnay sales among the Top 100 Individual Wines grew a respectable 7%, accounting for 30% (by volume) of the 100 most popular wines consumed on-premise in the USA in 2007.

For the first time ever, Pinot Grigio ranked behind Chardonnay as the second most popular varietal wine in USA restaurants in 2007, surpassing White Zinfandel, whose Top 100 sales declined by 15%.

For the first time ever, a Sauvignon Blanc and a Sangiovese made it to the Top 100 list of the most popular wines sold in USA restaurants. The wines: Whitehaven Sauvignon Blanc and Ruffino Chianti.

The 5 wines whose on-premise volumes increased the most from 2006 to 2007 were: Sycamore Lane Pinot Grigio (+2,000); Louis M. Martini Sonoma County Cabernet Sauvignon (+280%); Red Rock Winery Merlot (+243%); Whitehaven Marlborough Sauvignon Blanc (+157%); and Schmitt Soehne Relax Riesling from Germany (+129%).

The minimum case sales in USA restaurants required to make the 2007 individual wines list rose to 80,000 cases, up from 75,000 cases for the 2006 list.

Figures for both articles were drawn from reliable industry sources, and from extensive interviews with restaurateurs, distributors, importers, and wineries throughout the USA..

The "Top 100 Wine Brands" and “Top 100 Wines” lists are published only in Restaurant Wine, in the double issue (#125-126). Single copies are available for $50/each in the USA, prepaid, or $56/each (prepaid in $US) in all other countries, and may be ordered online at www.restaurantwine.com or by calling (707) 224-4777.

RESTAURANT WINE is a bimonthly journal on wine for the hospitality and wine industries, and has been published by Wiegand since 1988. Subscriptions are $109/year in the USA. Address: P.O. Box 222, Napa, CA 94559-0222.


RESTAURANT WINE "TOP 20 of the TOP 100 WINE BRANDS"
ON-PREMISE 2007

RANK BRAND TYPE COUNTRY CO./IMPORTER/MARKETER
1
Beringer Vineyards Table USA Foster's Wine Estates Americas
2
Kendall-Jackson Table USA Kendall-Jackson Wine Estates
3
Franzia Winetaps Table USA The Wine Group
4
Yellow Tail Table Australia W.J. Deutsch & Sons, Ltd.
5
Sutter Home Table USA Trinchero Family Estates
6
Inglenook Table USA The Wine Group
7
Copperidge Table USA E. & J. Gallo Winery
8
Cavit Table Italy Palm Bay Imports
9
Woodbridge Table USA VineOne (Constellation)
10
Foxhorn Vineyards Table USA The Wine Group
11
Salmon Creek Table USA Classic Wines of California
(Bronco)
12
Almaden Table USA The Wine Group
13
Chateau Ste. Michelle Table USA Ste. Michelle Wine Estates
14
Ecco Domani Table Italy E. & J. Gallo Winery
15
Taylor California Cellars Table USA Centerra Wine Co.
(Constellation)
16
Stone Cellars Table USA Foster's Wine Estates Americas
17
Sycamore Lane Table USA Trinchero Family Estates
18
La Terre Table USA VineOne (Constellation)
19
Mezzacorona Table,
Sparkling
Italy Prestige Wine Imports Corp.
20
Martini & Rossi Vermouth Vermouth Italy Bacardi USA, Inc.


RESTAURANT WINE "TOP 20 of the TOP 100 INDIVIDUAL WINES" OF 2007 ON-PREMISE

RANK BRAND WINE & DESIGNATION COUNTRY
1
Kendall-Jackson Vintner's Reserve Chardonnay USA
2
Beringer Vineyards   White Zinfandel USA
3
Cavit   Pinot Grigio Italy
4
Sutter Home   White Zinfandel USA
5
Inglenook   Chablis USA
6
Ecco Domani   Pinot Grigio Italy
7
Yellow Tail   Chardonnay Australia
8
Copperidge   Chardonnay USA
9
Yellow Tail   Shiraz Australia
10
Franzia Winetaps Vintner Select White Zinfandel USA
11
Mezzacorona   Pinot Grigio Italy
12
Franzia Winetaps Vintner Select Chardonnay USA
13
Woodbridge   Chardonnay USA
14
Wycliff   Brut USA
15
Santa Margherita   Pinot Grigio Italy
16
Taylor California Cellars   Chablis USA
17
Martini & Rossi Vermouth   Dry Vermouth Italy
18
Foxhorn Vineyards   Chardonnay USA
19
Sutter Home   Chardonnay USA
20
Blackstone   Merlot USA

Copyright 2008 by Wiegand and Boblitt, FLP

CONTACT:
Restaurant Wine, Brenda Boblitt
707/224-4777
ronn.wiegand@gmail.com
www.restaurantwine.com

 


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